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Copyright 1996-2004 Elliott Publishing. All rights reserved.
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A Memo
to the Industry
To: The travel
industry
From: Christopher Elliott, TripRights.com
Re: Working together
Thanks for visiting TripRights.com. This site traces its roots to the
late '90, which I think we can all agree was a low point in customer service
for the travel business.
This is one of the few surviving "gripe" sites, and I think it's around
for a good reason. Instead of just sounding off into the vacuum of cyberspace,
it actually helps travelers - your customers - when they've got nowhere
else to turn.
You might have misgivings about resolving customer grievances through
the press. You might think it's a "no-win" situation for your company.
It isn't.
First, a little background. I carefully review all the complaints I get.
Usually, it's an issue that can be resolved without getting you involved.
Sometimes, the gripes are without merit. Rest assured, I only send those
complaints to you which I think are legitimate.
Second, in passing a customer grievance along to you, it does not
mean I'm taking the customer's side - only that I'd like to get your side
of the story. Frequently, when I hear your version of events, I close
the case without writing anything.
Third, readers and listeners who contact me have agreed to waive their
right to privacy. In other words, they've gone to an ombudsman to try
to resolve their complaint in a public forum. So you shouldn't worry about
violating your customer's privacy, either.
Ultimately, it's your decision whether to respond to a specific grievance.
I always give ample time to address a letter, but if no official response
is forthcoming, I'm forced to assume your answer is "no comment."
By working together, I believe we can not only help travelers, but also
focus on your company's commitment to customer service. Like you, I want
to make this industry a better place.
You may find this difficult to believe, but I'm not compensated for most
of the work I do on this site. Sure, you'll hear some of these stories
as segments on the public radio show "The Savvy Traveler" or read them
in National Geographic Traveler and USA Today. But those outlets don't
cover all the bills.
I'm doing this because I care. And I hope you care enough about your customers
to help.
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